EXPERIENCE

WEB PROJECT MANAGER, MILEONE

February 2024 - Present

• Manage annual website roadmap planning and monthly actions that support the annual marketing strategies. Work with internal and external teams to drive the process from beginning to end, including research, testing, hypothesis development, design and development, execution, reporting, and analytics.

• Ensure all website projects are delivered on time and on budget.

• Leverage optimization tools across all MileOne and 3rd party websites to help optimize lead capture.

• Track KPIs and UX metrics regularly through various forms of analytics with the intention of consistently improving the user experience as well as driving business results.

• Manage and optimize landing pages, website calls-to-action, Chat playbooks, lead-generation forms, etc.

• Update content and website links for maximum optimization and search engine rankings.

• Collaborate with an external agency on all on-site and off-site search engine optimization efforts, including content, site structure, and linking.

• Support the overarching strategic vision (strategy and requirements) of all major web projects spanning design, development, and optimization.

• Drive comprehensive, connected digital experience across MileOne’s web properties and recommend new digital capabilities and web functionalities.

• Develop a strong understanding of our buyers and their digital journeys, enabling streamlined and personalized experiences.

DIGITAL MARKETING ASSOCIATE, STOUSE

October 2021 - December 2023

• Partnered with external agencies to define and implement SEM/SEO best practices to drive sales and improve ROAS. Monitored and analyzed the results of the campaigns and made recommendations based on findings.

• Managed the tech stack for multiple companies while researching more ways to connect with our audiences.

• Collaborated with team members to develop and deliver digital advertising campaigns.

• Developed video advertisements and messaging to increase brand engagement from online customers.

• Monitored and reported on web analytics for multiple brands and made recommendations based on findings. 

• A/B testing for UX design on company sites and digital campaigns for better performance and acquisition.

• Assisted with creating marketing materials for reseller customers to aid their business development efforts.

STUDENT INTERN, TINDER

August 2020 - April 2021

• Worked with a team over a period of months producing a marketing campaign for Tinder to focus advertising on Generation Z.

• Conducted research in focus groups, A/B testing, and online databases to better understand the audience’s online habits and personal motivators.

• Produced a presentation and plans book that was later pitched to explain the campaign’s tactics.

MARKETING INTERNSHIP, UNIVERSITY OF KANSAS

Summer of 2020

• Researched audience demographics, preferences, and engagement through Qualtrics and Google Trends to rebrand the School of Journalism.

• Successfully pitched a new brand direction while working collaboratively with a team.

• Executed website redesign using HTML/CSS with a focus on SEO.

• Measured the new site’s success through Google Analytics, resulting in increased traffic and a lower bounce rate.

IT TECHNICIAN, UNIVERSITY OF KANSAS

August 2017 - August 2021

• Diagnosed, maintained, and repaired software and hardware systems for the University of Kansas.

• Developed web pages for the school and troubleshot issues online.