StompStickers.com

Stomp is a sticker e-commerce platform, but they sell so much more. Labels, keg accessories, branding tools, menus, canopies. EVERYTHING a person needs to put their name on anything you want. I was a part of a marketing team to build the brand's audience, sales, and identity online.

Stomp Stickers

Digital Marketing Associate.

  • I partnered with external agencies to define and implement SEM/SEO best practices to drive sales and improve ROAS. Monitor and analyze results of the campaigns and make recommendations based on finding.

  • Collaborate with an external agency to develop conversion rate optimization tests and implement changes to our site based on results.

  • Create white-label eCommerce sites on Shopify Plus for reseller customers to allow them to sell products online with their own custom-branded site seamlessly.

  • Create reports and monitor results in Google Analytics and make recommendations based on trends.

  • Assist with the creation of marketing materials for reseller customers to aid in their business development efforts.

Video Content.

With my background in Film Production, I had the added task of creating video content for the company. I made both physical and digital videos, such as gifs and animations. These were used to drive attention toward sales and promotions while developing an identity for Stomp as a whole. The team and I had fun with these and produced content that was both in line with our brand guidelines while being entertaining for our end users.

ANALYTICS!!!

I get very nerdy, down to the numbers. Weighing the success of a change or searching for the source of a decrease. Analytics are a huge tool for me in digital marketing and measuring the reach of my work. This was a massive responsibility of mine working at Stomp.

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KU School of Journalism