Tinder Student Internship
As a Student Intern, I worked with a team of other students to produce a campaign for Tinder to better target and attract Generation Z. We created and pitched our ideas through a process that took about a year.
The Campaign
Through this process, my team and I researched our target audience’s use habits and thoughts surrounding Tinder utilizing focus groups, databases, and surveys. Based on these results, we have constructed a strategy and creative components that support our campaign.
During this time, we all had to learn how to work together and respect one another’s ideas. Communicate what we think is wrong and maintain a healthy direction for both our team and the campaign. By the end of this process and position, I had grown very close with my fellow students after long nights and disagreements. My time here was filled with learning and maturing.